Dear *** ***:I'm writing in response to complaint ID ***The direct mail promotion that was sent by The Chronicle of the Horse is not deceptive or dishonest (see enclosed)The mailing is "clear and Conspicuous" in requesting that the recipient make a purchase.At the very top of the form,
in bold, we are presenting the "credit adjustment" as savings - Versus Cashback, etcThe savings boxes at very top also make it clear that a purchase, at a reduced rate, is being solicited.Finally, the prospect does have an account as their unique OCRA code is created to track and report upon the outcome of mailing to them(For example, if their account shows they have been mailed times without ordering we will use this information to not mail them an 11th packageIf they do order that same account code allows us to fulfill the Subscription and honor the reduced, advertised price.)it should be noted that on Sept12, we requested the complainant's name and address so that we could remove him from any future mailings, and he stated that he did not wish to be removed from any of our mailings.This promotional presentation is widespread within the magazine industry and not deceptive.Sincerely, Beth R
Dear *** ***:I'm writing in response to complaint ID ***The direct mail promotion that was sent by The Chronicle of the Horse is not deceptive or dishonest (see enclosed)The mailing is "clear and Conspicuous" in requesting that the recipient make a purchase.At the very top of the form,
in bold, we are presenting the "credit adjustment" as savings - Versus Cashback, etcThe savings boxes at very top also make it clear that a purchase, at a reduced rate, is being solicited.Finally, the prospect does have an account as their unique OCRA code is created to track and report upon the outcome of mailing to them(For example, if their account shows they have been mailed times without ordering we will use this information to not mail them an 11th packageIf they do order that same account code allows us to fulfill the Subscription and honor the reduced, advertised price.)it should be noted that on Sept12, we requested the complainant's name and address so that we could remove him from any future mailings, and he stated that he did not wish to be removed from any of our mailings.This promotional presentation is widespread within the magazine industry and not deceptive.Sincerely, Beth R
Dear *** ***:I'm writing in response to complaint ID ***The direct mail promotion that was sent by The Chronicle of the Horse is not deceptive or dishonest (see enclosed)The mailing is "clear and Conspicuous" in requesting that the recipient make a purchase.At the very top of the form,
in bold, we are presenting the "credit adjustment" as savings - Versus Cashback, etcThe savings boxes at very top also make it clear that a purchase, at a reduced rate, is being solicited.Finally, the prospect does have an account as their unique OCRA code is created to track and report upon the outcome of mailing to them(For example, if their account shows they have been mailed times without ordering we will use this information to not mail them an 11th packageIf they do order that same account code allows us to fulfill the Subscription and honor the reduced, advertised price.)it should be noted that on Sept12, we requested the complainant's name and address so that we could remove him from any future mailings, and he stated that he did not wish to be removed from any of our mailings.This promotional presentation is widespread within the magazine industry and not deceptive.Sincerely, Beth R
Dear *** ***:I'm writing in response to complaint ID ***The direct mail promotion that was sent by The Chronicle of the Horse is not deceptive or dishonest (see enclosed)The mailing is "clear and Conspicuous" in requesting that the recipient make a purchase.At the very top of the form,
in bold, we are presenting the "credit adjustment" as savings - Versus Cashback, etcThe savings boxes at very top also make it clear that a purchase, at a reduced rate, is being solicited.Finally, the prospect does have an account as their unique OCRA code is created to track and report upon the outcome of mailing to them(For example, if their account shows they have been mailed times without ordering we will use this information to not mail them an 11th packageIf they do order that same account code allows us to fulfill the Subscription and honor the reduced, advertised price.)it should be noted that on Sept12, we requested the complainant's name and address so that we could remove him from any future mailings, and he stated that he did not wish to be removed from any of our mailings.This promotional presentation is widespread within the magazine industry and not deceptive.Sincerely, Beth R