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Issue has been resolved***

First, I would llke to say that [redacted] and our sales rep[redacted] have been working together for to yearsSo I would think they know each other pretty well.
"">[redacted] sent an email to [redacted] back on December 2, at 9:30AM and attached out rate cards for both HM & CM magazinesThe rate cards were number & These are the same rate cards that we were still using in December for the agreements that [redacted] signed for the ads in question. I have enclosed both of the agreements for you to look overThey are simple, one page, front only in order not to deceive anyone. Ad prices go down based upon the frequency, the number of times the customer wants his campaign to runIf we didn't have or enforce a short rate all advertisers would sign up for the max and then run whatever they wantedEveryone that I have ever heard of in advertising uses thisI don't understand how [redacted] does not know this if he has been in business for years. When [redacted] and his boss calculated his shot rate/cancellation they followed the old owner's way of doing thisI didn't agree, so we changed itWe use a simple formulaWe took the difference between the actual rate & the rate it should have beenUsed this percentage off the rate card & the actual number of t ime his ads ran, which was the 5-timesThe CM was off rate card by 30% & HM was off 8%We thought this was not only correct but fairIf we gave all our advertisers 30% off we would not be in business vary long. In order to move forward with the customer we have moved his account to one of our senior account reps and they have already meet. We are looking for the customer to fulfill his agreement or pay the corrected short rate. [redacted]

Issue has been resolved.
[redacted]

Review: I signed a advertising contract and after 5 months I asked to cancel. The cancellation terms were very confusing. At first they wanted $12,550. I didn't understand why they wanted this much and questioned them. Then they came back with a price of $5415.75 to which I still didn't understand. I signed one piece of paper title "Advertising agreement". In this document under terms and conditions it refers to a word called "short rate" and contracts not fulfilled being subject to this "short rate" and then in parenthesis (earned rate according to frequency agreement). I told them that I did not sign any frequency agreement as stated, just the Advertising agreement. They told me to reference the "rate card". I told them I was never shown a rate card. Later the salesperson came to my office to explain the situation to me. The salesperson [redacted] stated to me the he had to ask his boss what the frequency agreement was. He also agreed that he never showed me a rate card. When [redacted] and I were talking about the ad, [redacted] said that he remembered saying to me just before he was walking out of my office that the back page was available and I made him an offer of $2000 and to call his boss to see if they will do it. [redacted] said that he said that he didn't need to call his boss, we shook hands, he went out to his car to get the paperwork and it was done. I said that he told me that he had to call his boss. To which [redacted] started laughing and said "maybe I did and said will you take it if I can get it done". What really happened was [redacted] verbally told me that the back page had come available and the normal price was either $2400 or $2500, I don't remember the exact price. I then said, I'll do it for $2000, call your boss and let me know. [redacted] then proceeded to (or at least that is what he gave me the impression that he was doing) go outside for a while and call his boss for approval. Later coming back in saying we have a deal. I explained all of this to [redacted] his boss. [redacted]s wants his money one way or another.Desired Settlement: Again, after explaining all of this and more to the owner [redacted], he still insisted on me either paying his cancellation fee or to honor the agreement as is. I made [redacted] a counter offer due to the situation of being lied to and he rejected it. I feel lied to told [redacted] the I would proceed with the Advertising agreement. I then asked [redacted] the following:How can you condone your sales rep lying and deceiving its potential customers to gain their business? Why can't you take responsibility when your own salesperson admitted that they did not even know what the previously referenced "frequency agreement" is when this phrase is used in your terms and conditions when cancelling? Why can't you take any responsibility when your salesperson doesn't show a rate card or explain what a "short rate" is to a potential client especially when it is referred to in your terms and conditions when cancelling? You, the owner of the business has not taken any responsibility

Business

Response:

First, I would llke to say that [redacted] and our sales rep. [redacted] have been working together for 8 to 10 years. So I would think they know each other pretty well. [redacted] sent an email to [redacted] back on December 2, 2013 at 9:30AM and attached out rate cards for both HM & CM magazines. The rate cards were number 2 & 4. These are the same rate cards that we were still using in December 2014 for the agreements that [redacted] signed for the ads in question. I have enclosed both of the agreements for you to look over. They are simple, one page, front only in order not to deceive anyone. Ad prices go down based upon the frequency, the number of times the customer wants his campaign to run. If we didn't have or enforce a short rate all advertisers would sign up for the max and then run whatever they wanted. Everyone that I have ever heard of in advertising uses this. I don't understand how [redacted] does not know this if he has been in business for 25 years. When [redacted] and his boss calculated his shot rate/cancellation they followed the old owner's way of doing this. I didn't agree, so we changed it. We use a simple formula. We took the difference between the actual rate & the rate it should have been. Used this percentage off the rate card & the actual number of t ime his ads ran, which was the 5-7 times. The CM was off rate card by 30% & HM was off 8%. We thought this was not only correct but fair. If we gave all our advertisers 30% off we would not be in business vary long. In order to move forward with the customer we have moved his account to one of our senior account reps and they have already meet. We are looking for the customer to fulfill his agreement or pay the corrected short rate. [redacted]

Consumer

Response:

Issue has been resolved.

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Description: Advertising - Newspaper

Address: PO Box 1616, Midlothian, Virginia, United States, 23113

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