SuperbCopywriting.com

1/31/2014To Whom It May Concern,My name is [redacted] and I am responding to the complaint you have received about my business from ** [redacted] , a Canadian citizen.On 5/30/** [redacted] contacted me about writing a salesletter for his ebook product, I was clear from the ghow I worked and what my fee was, **, [redacted] was agreeable to those terms and hired me on 5/31/2013.This ebook, aimed at men ages 18-who were struggling with shyness or social anxiety, had sold very little copies in the previous two years that it was on the marketUnder my advisement, I pointed out what needed to fixed with the product, corrected the price point (it was greatly overpriced before) and renamed it to something far more compelling and better targeted.** [redacted] did not have a graphic designer to hire for his product's new graphics so I advised him on several competent ones to choose fromI did not receive any compensation from anyone on this recommendation and yet I still worked with the designer by email for several weeks in order to get the product's site design and graphics created in the way that my client liked and that best fit the product.The salesletter was delivered on 7/28/and ** [redacted] paid the balance on 7/30/This project included days of email consulting that started from the project was delivered and two additional headlines for split-testingBesides the product offer, the headline is the number one copy-related portion of any salesletter, so I always include two additional headlines because I have discovered headlines through split-testing that converted as much as 1300% better than the original headline.** [redacted] needed an affiliate webpage created for affiliatesThe page needed to sell the benefits of promoting his product to an affiliate's own email listSince ** [redacted] did not want to pay anyone to write a new one for him from scratch, I advised him (at no additional cost to him) where to find a successful one that he could model and write his own version of it.In November 2013, ** [redacted] contacted me about the salesletter only converting at 0,75%Despite receiving his email after the agreed upon day window of email coaching and my website's stated day guarantee, I still advised him on better targeting of paid traffic and offered to create three additional headlines for him to test withI emailed him those headlines.Because ** [redacted] does not own [redacted] and the salesletter used graphic headlines, I created the additional headlines for each headline set at no additional cost to himThis was in additional to delivering all of the other graphic work I had done for his salesletter that the graphic designer had not done like the graphics for the customer testimonials, money back guarantee, and the order formThis was additional work for me to do at the time and [redacted] was not charged for.On December 19, ** [redacted] contacted me about seeing no change in conversion rate for the salesletterDue to the upcoming Christmas holiday, my work schedule at that time, and prior family commitments I informed him that I would not be able to help him until 12/30/at the earliestEven so, I advised him to pick up a website script called [redacted] in the meantime This special software (which is not my own product) allows a product owner to make a special one-time offer to anyone who starts to leave their websiteI also advised ** [redacted] on how to buy this website script at a deep discount to help keep his expenses minimizedI received no compensation for this recommendation made almost months after I delivered the project[I have attached this email below)On December 21, 2013, I took the time to write out a detailed two page email detailing how ** [redacted] could make up to 500% return on investment with the existing salesletter using cheap pay-per-click trafficThis is the same exact strategy that several of my clients have used with salesletters that I've written and ones that they have written on their own[I have attached this email below.]I concluded the December 21, email with this paragraph:[QUOTE] P.SI normally provide headlines for each salesletter I writeTo date, I’ve provided you with of themI will write three more for you but after that, If you want additional copy elements to test with, then we will need to discuss a monthly retainer arrangement[END OF QUOTE]On December 29, I received an irate email from ** [redacted] that the current conversion rate was unacceptable to himHe also demanded that I provide him with a whole new salesletter.This is a completely unacceptable demand on ** [redacted] 's part, because he is asking me to spend approximately 35-hours of working hours on his behalf for free.Please keep in mind this project had been delivered and accepted by [redacted] FIVE MONTHS earlier on 7/28/At the time of our agreement, my website offered a day guarantee to produce a profitable return on investmentIt did not promise a specific conversion rateThis was a policy that I had already planned to change to days prior to ** [redacted] becoming a client but waited to enact until 1/1/You can confirm this by looking at my website using the Internet Archive [redacted] .Even so, ** [redacted] received more than the promised days of email coaching because I continued to help him through email until 12/29/I also gave him additional headlines (for a total of headlines) to test with beyond what was promised in the original agreementEven in my email to him on 12/21/where I offered to give him additional headlines (because the headline is the #place to improve the conversion rates on an existing salesletter) at no additional cost to him.It was a reasonable statement on my part five months after the project was delivered to offer to deliver additional pieces of copy on an ongoing basis in return for a moderate retainer arrangement This would have allowed ** [redacted] to optimize his product's future conversion rates regardless of what changes in the marketplace may occurIt is not reasonable for ** [redacted] to ignore all of the months of free help I've given him and demand - almost months after the project was delivered - and insist that I redo everything for him for free.At the time that **, [redacted] hired me, my business guarantee was that I would rework a piece within the first days if it was not producing a profitable ROI.Although the conversion rate for the salesletter was not as high as **, [redacted] or I would have liked to seen, it was still making him moneyAnd on 12/21/I gave him by email [see attached email below] a detailed plan on how to make it produce even higher ROI, even though it was almost FIVE MONTHS after the project was delivered.In closing, the reality of marketing is that no one can guarantee how well or not well a marketing piece may perform when it's put in front of a group of potential buyersIt doesn't matter if it's marketing written by a huge Madison Avenue ad agency or a single person businessman like me,I have taken ** [redacted] 's product from not making him any money to producing money and I did it within the agreed upon time frame set in May I'm sorry that **, [redacted] is not happy with the amount of money the salesletter is making him and that he will not follow the proven advice I havegiven him.Sincerely,

[To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]
 Complaint: [redacted]
I am rejecting this response because:
[redacted] is going through elaborate means to distract the fact that his expensive sales letter barely produces sales. I don't know where he's coming up with some of his statements. I'll point out where he's making stuff up and I'm going to address some of these paragraphs and my reasons individually:
[QUOTE] 
**. [redacted] did not have a graphic designer to hire for his product's new graphics so I advised him on several competent ones to choose from. I did not receive any compensation from anyone on this recommendation and yet I still worked with the designer by email for several weeks in order to get the product's site design and graphics created in the way that my client liked and that best fit the product. 
[END OF QUOTE]
[redacted] worked with the designer for several weeks because he referred a "lousy" graphic designer to me. And "lousy" is [redacted]'s exact words to describe him, but we didn't find out the quality of this designer until after I've paid the designer which [redacted] referred me to. Email is attached below. See Exhibit A, and Exhibit B
_
[QUOTE]
The salesletter was delivered on 7/28/2013 and **. [redacted] paid thebalance on 7/30/2013. This project included 30 days of email consulting that started from the project was delivered and two additional headlines for split-testing...END OF QUOTE]
There was never any agreed maximum 30days email consulting. This is the first time I'm reading about it. His website or the email communications failed to mention any of this...
-
[QUOTE]
In November 2013, **. [redacted] contacted me about the salesletter only converting at 0.75%. Despite receiving his email after the agreed upon 30 day window of email coaching and my website's stated 90 day guarantee... 
[END OF QUOTE]
Actually, I contacted him on September 22, 2013 about my suspicion that the sales letter is not up to par, before the 90 days were up. (See Exhibit C) But he wanted to see more traffic to my website before any conclusions were drawn. Nonetheless, I still told him before the 90 days that the sales letter sucked.
-
[QUOTE]
On December 21, 2013, I took the time to write out a detailedtwo page email detailing how **. [redacted] couldmake up to 500% return on investment with the existing sales letter using cheap pay-per-click traffic...[END OF QUOTE]
This 500% is false, in fact extremely misrepresented. I attached the entire email is below (Exhibit D). [redacted] wrote in the email that I'll get up to 500% ROI with $0.05 per click.
You can't get $0.05 anywhere. If you bid $0.05 your ads don't get shown. It's more like $0.35 per click. With 0.75% conversion I'll need 133 visits to make 1 sale.
Cost of my advertising $0.35 x 133 = $46.55
The price of my product he recommended: $39 
Here are the actual cost of advertising through the channels [redacted] suggested:
[redacted].com  $0.16 CPM 
[redacted].com  $0.35 Per click
[redacted] $0.49 Per Click
Note: The [redacted] script [redacted] asked me implement is forbidden on [redacted]. My ad was decline because my website "Traps users into the site" See Exhibit D on advertising policies.
-
[QUOTE]
Even so, **. [redacted] received more than the promised 30 days of email coaching because I continued to help him through email until 12/29/2013. I also gave him 3 additional headlines (for a total of 6 headlines) to test with beyond what was promised in the original agreement...[END OF QUOTE]
Once again there is no 30 days of email coaching agreement that was ever mentioned until now in this dispute. There was no "3 additional headline" agreement either. Here is the real agreement that was on his website:
[redacted]]
..In terms of the copy that I write… In the rare event that my copy doesn't convert as well as we both had hoped, I'll take it apart. I'll look for any holes where we could have lost conversions. I'll rewrite any or all of the copy that needs to be reworked in order to work correctly.
Then I'll examine the marketing that was used with a fine tooth comb too. You'll have my exact analysis of where things went off-track and my expert advice on how to correct the under performing campaign.
I will do all of this without charging you one additional penny, even if it adds dozens of hours of overtime to my jam-packed schedule...[END OF QUOTE]
That’s right off the website at the time I made payment. If a “3 additional headline” policy existed and he doesn’t mention it then we also have an issue with False advertising. His “3 additional headline” policy and “I’ll rewrite any or all of the copy that needs to be reworked...” directly contradict each other.
I think his “additional retainer arrangement” is a way to chip away more money from the client. How is it that he produced 6 headlines all of which produced virtually no change compared to his supposed “up to 1,300% increase”?
What about his supposed “up to 500% ROI”? 
[redacted] is working with hypothetical scenarios, not something concrete and measurable for the client, not only that he’s blaming everything other than his sales letter for lack of sales. And his only solution so far has been to SPEND MORE MONEY when he can simply work on the sales letter that I hired him for.
I notified him about the lack of sales long before the 90days were up. His response was to let more traffic come (which also means letting more time expire).
-
[QUOTE]
I have taken **. [redacted]’s product from not making him any money to producing money and I did it within agreed upon time frame set in May 2013... [END OF QUOTE]
False, my product did make money, very little but still made money. Now that I spent $5,000 and a barely converting sales letter I’m in a worse situation than I was before I hired him. At least back then it was minuscule profit. Now I have to make back what I spent.
Short summary:
• There was never any max 30 day email consulting.
• I contacted him on September 22, 2013 not November 2013 about his salesletter’s poor performance.
• The 500% ROI is not attainable with realistic prices as detailed in this letter from the advertising channels [redacted] suggested. In reality I go deeper in debt.
• The [redacted] website script (Popup and redirecting script) he told me to implement is not allowed by [redacted], [redacted], [redacted] and POF – The very advertising channels he told me to use (See Exhibit D for advertising policies for these mediums).
• His “3 headline” policy and the “I’ll rewrite any or all of the copy that needs to be reworked...” statement mentioned on his website directly contradict each other. He could’ve started on the salesletter on September 22, 2013 when I indicated very low performance.
All in all he’s going through elaborate means to distract the fact that his expensive sales letter barely produces sales.
Regards,
[redacted] Exhibit A
From: [redacted] ([redacted]@superbcopywriting.com) This sender is in your safe list.
Sent: July-27-13 10:48:32 AM
To: '[redacted]' ([redacted])
Hi [redacted],
The latest from the graphic designer, all of which I think are lousy. I'm going to see what I can come up with on [redacted], (what he uses) [redacted] or [redacted] (what I often use) today.
Talk soon,
[redacted]
Exhibit B
From: [redacted]@superbcopywriting.com This sender is in your safe list.
Sent: August-07-13 1:17:42 AM
To: [redacted] ([redacted])
[redacted],
What I wrote for you was delivered 2 weeks ago. I emailed you more than once with updates prior to that and gave you an updated delivery date. I have followed up with you as promised with updates on things with the designer as well.
Speaking of the graphic designer... I have spent the last 3 weeks working with and directing the graphic designer. A designer that I 
told you up front that I had not worked with before. A graphic designer who has just thrown crap together in [redacted] and called it 
a minisite graphics or ecover more than once for you.
If it was not for my help in making him revise it and get the graphics looking RIGHT, then you would have wasted every penny you spent on him. You have mentioned in more than one email before now that you really appreciated my help with getting the graphics done right.
Even now, the guy still does not have one of the ecovers fixed... hasn't provided the bullet graphics you paid for... hasn't provided 
the PSD files for the testimonial graphics so you can put a real headline on the testimonial instead of the generic phrase 
"Testimonial"... which BTW, I've tested headlines on testimonials and found they convert 15-20% better than the generic "Testimonial".
Here is the latest version of your salesletter:
http://www.superbcopywriting.com/MS%20[redacted]/salesletter.html
Quite frankly, the #1 reason why I do not have more of the page layout done is because of the shoddy work of the designer:
* His salespage template was coded at percentage widths instead of fixed which will cause all of your sales copy to shift based on the size of a person's monitor... so things like a headline could be broken up in strange ways as a result.
* His choice of fonts (2/3 of them to be precise) used in the site graphics. The free font he used for "[redacted]" is not a good choice for a headline. The free font he used for "Social Anxiety!" is an ALL-CAPS font -- Again, a bad choice for using in a headline because ALL-CAPS is perceived by many (especially in social media circles) as shouting.
* Until today, I did not have any of the current ecovers that didn't say "Bonus#" on them.
* I still do not have a good cover for the "Chill Out" book.
If you're that unhappy with me, then tell me and we will part ways now. I will pack up all of the new graphics and PSDs I've created for you and email them to you within one business day. You can finish the layout yourself or pay someone else to do it for you. The 
[redacted] project I've shared with you, that client is paying a different designer about $1500 to do all of graphic work 
needed for it.
But quite frankly, I'm doing the best I can to give you something that has a layout that is almost as good as the sales copy I wrote for you and stick within your stated budget. And I'm doing it with a designer who's work has been [redacted] and sloppily done on this project from the get-go.
Sincerely,
[redacted]
Exhibit C
From: [redacted])
Sent: September-22-13 12:38:46 PM
To: [redacted] ([redacted]@superbcopywriting.com)
Hi [redacted],
How are things going? Hope everything is well.
I wanted to ask, how much traffic is needed to determine if the sales letter converts?
Currently I've had about 182 visits.
136 of those visits are from either affiliates or a direct visit. (Direct visit 80, affiliate 56.)
And then 46 visits were directed from my surfsocialwaves blog.
At the moment I haven't received any sales.
Thanks,
[redacted]
Exhibit D
[redacted] Pop-up Policy
http://community.bingads.microsoft.com/ads/en/bingads/f/49/t/77430.aspx
Posted by [redacted] - SUP
on Tue, Aug 6 2013 9:43 AM
Verified Answer
Verified by [redacted]
Hello [redacted],
Thank you for using the [redacted] Ads Community Forum to assist you with your concern regarding exit pop ups on landing pages.
Unfortunately, per our editorial guidelines, Pop-ups of any kind are not allowed. 
If you would like to review our Editorial Guidelines more closely concerning this matter or any other Editorial concerns you may have, I have included a link to our support page where the guidelines are accessible for our customers.
• [redacted] Ads Editorial Guidelines
I hope this information has been helpful and we want to thank you once again for using the [redacted] Ads Community Forum and for choosing [redacted] Ads for your advertising needs.
Thank you,
[redacted] - Support Specialist
[redacted] Pop-up Policy
[redacted]
Pop-ups
What's the policy?
[redacted] doesn't allow pop-ups to appear when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.
We've created this policy to provide a positive experience for our users.
[redacted] Pop-up Policy
[redacted]
Pop-ups:
• Ads and Sponsored Stories may not direct to landing pages that trigger pop-ups or pop-unders when someone arrives upon or exits the page
POF Pop-up Policy
https://ads.pof.com/ui/documentation/guidelines.aspx?view=advertising
Landing pages / Destination URLs
• 3) Landing pages cannot use "fake" close behaviour (ie. when a user clicks the 'close' icon on the page, the page should close down and no other behaviour should result).
• 4) Landing pages cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behaviour (for example: navigation to another ad or page).

1/31/2014To Whom It May Concern,My name is [redacted] and I am responding to the complaint you have received about my business from **. [redacted], a Canadian citizen.On 5/30/2013 **. [redacted] contacted me about writing a salesletter for his ebook product, I was...

clear from the get-go how I worked and what my fee was, **, [redacted] was agreeable to those terms and hired me on 5/31/2013.This ebook, aimed at men ages 18-25 who were struggling with shyness or social anxiety, had sold very little copies in the previous two years that it was on the market. Under my advisement, I pointed out what needed to fixed with the product, corrected the price point (it was greatly overpriced before) and renamed it to something far more compelling and better targeted.**. [redacted] did not have a graphic designer to hire for his product's new graphics so I advised him on several competent ones to choose from. I did not receive any compensation from anyone on this recommendation and yet I still worked with the designer by email for several weeks in order to get the product's site design and graphics created in the way that my client liked and that best fit the product.The salesletter was delivered on 7/28/2103 and **. [redacted] paid the balance on 7/30/2013. This project included 30 days of email consulting that started from the project was delivered and two additional headlines for split-testing. Besides the product offer, the headline is the number one copy-related portion of any salesletter, so I always include two additional headlines because I have discovered headlines through split-testing that converted as much as 1300% better than the original headline.**. [redacted] needed an affiliate webpage created for affiliates. The page needed to sell the benefits of promoting his product to an affiliate's own email list. Since **. [redacted] did not want to pay anyone to write a new one for him from scratch, I advised him (at no additional cost to him) where to find a successful one that he could model and write his own version of it.In November 2013, **. [redacted] contacted me about the salesletter only converting at 0,75%. Despite receiving his email after the agreed upon 30 day window of email coaching and my website's stated 90 day guarantee, I still advised him on better targeting of paid traffic and offered to create three additional headlines for him to test with. I emailed him those headlines.Because **. [redacted] does not own [redacted] and the salesletter used graphic headlines, I created the additional headlines for each headline set at no additional cost to him. This was in additional to delivering all of the other graphic work I had done for his salesletter that the graphic designer had not done like the graphics for the customer testimonials, money back guarantee, and the order form. This was additional work for me to do at the time and [redacted] was not charged for.On December 19, 2013 **. [redacted] contacted me about seeing no change in conversion rate for the salesletter. Due to the upcoming Christmas holiday, my work schedule at that time, and prior family commitments I informed him that I would not be able to help him until 12/30/2013 at the earliest. Even so, I    advised him to pick up a website script called [redacted] in the meantime.    This special software (which is not my own product) allows a product owner to make a special one-time offer to anyone who starts to leave their website. I also advised **. [redacted] on how to buy this website script at a deep discount to help keep his expenses minimized. I received no compensation for this recommendation made almost 5 months after I delivered the project. [I have attached this email below)On December 21, 2013, I took the time to write out a detailed two page email detailing how **. [redacted] could make up to 500% return on investment with the existing salesletter using cheap pay-per-click traffic. This is the same exact strategy that several of my clients have used with salesletters that I've written and ones that they have written on their own. [I have attached this email below.]I concluded the December 21, 2013 email with this paragraph:[QUOTE] P.S. I normally provide 3 headlines for each salesletter I write. To date, I’ve provided you with 6 of them. I will write three more for you but after that, If you want additional copy elements to test with, then we will need to discuss a monthly retainer arrangement. [END OF QUOTE]On December 29, 2013 I received an irate email from **. [redacted] that the current conversion rate was unacceptable to him. He also demanded that I provide him with a whole new salesletter.This is a completely unacceptable demand on **. [redacted]'s part, because he is asking me to spend approximately 35-40 hours of working hours on his behalf for free.Please keep in mind this project had been delivered and accepted by [redacted] FIVE MONTHS earlier on 7/28/2013. At the time of our agreement, my website offered a 90 day guarantee to produce a profitable return on investment. It did not promise a specific conversion rate. This was a policy that I had already planned to change to 60 days prior to **. [redacted] becoming a client but waited to enact until 1/1/2014. You can confirm this by looking at my website using the Internet Archive [redacted].Even so, **. [redacted] received more than the promised 30 days of email coaching because I continued to help him through email until 12/29/2013. I also gave him 3 additional headlines (for a total of 6 headlines) to test with beyond what was promised in the original agreement. Even in my email to him on 12/21/2013 where I offered to give him 3 additional headlines (because the headline is the #1 place to improve the conversion rates on an existing salesletter) at no additional cost to him.It was a reasonable statement on my part five months after the project was delivered to offer to deliver additional pieces of copy on an ongoing basis in return for a moderate retainer arrangement This would have allowed **. [redacted] to optimize his product's future conversion rates regardless of what changes in the marketplace may occur. It is not reasonable for **. [redacted] to ignore all of the months of free help I've given him and demand - almost 6 months after the project was delivered - and insist that I redo everything for him for free.At the time that **, [redacted] hired me, my business guarantee was that I would rework a piece within the first 90 days if it was not producing a profitable ROI.Although the conversion rate for the salesletter was not as high as **, [redacted] or I would have liked to seen, it was still making him money. And on 12/21/2013 I gave him by email [see attached email below] a detailed plan on how to make it produce even higher ROI, even though it was almost FIVE MONTHS after the project was delivered.In closing, the reality of marketing is that no one can guarantee how well or not well a marketing piece may perform when it's put in front of a group of potential buyers. It doesn't matter if it's marketing written by a huge Madison Avenue ad agency or a single person businessman like me,I have taken **. [redacted]'s product from not making him any money to producing money and I did it within the agreed upon time frame set in May 2013. I'm sorry that **, [redacted] is not happy with the amount of money the salesletter is making him and that he will not follow the proven advice I havegiven him.Sincerely,

Review: I hired [redacted] to write a sales letter for my website costing an expensive $5,000. I pointed out several times that his sales letter is under performing (0.75% conversion). He told me that I'll have to pay more money if I want the sales conversion to go up even though his website states he will rework the sales letter if it doesn't perform well. I copied his guarantee and promise from his website (I still have the screenshot when I purchased his service) and sent [redacted] an email saying 0.75% conversion is not acceptable. Three weeks went by and I received no response, I sent a follow up email and I'm getting no reply from him. Frankly a 0.75% conversion from a "Top Gun Copywriter" is not acceptable especially at these exorbitant prices.Desired Settlement: I expect a re-work of the sales letter because clearly this one is not working. I'll accept a minimum of 1%-2% conversion - That would be more than a fair trade for [redacted] considering the price I paid for it.

Business

Response:

1/31/2014To Whom It May Concern,My name is [redacted] and I am responding to the complaint you have received about my business from **. [redacted], a Canadian citizen.On 5/30/2013 **. [redacted] contacted me about writing a salesletter for his ebook product, I was clear from the get-go how I worked and what my fee was, **, [redacted] was agreeable to those terms and hired me on 5/31/2013.This ebook, aimed at men ages 18-25 who were struggling with shyness or social anxiety, had sold very little copies in the previous two years that it was on the market. Under my advisement, I pointed out what needed to fixed with the product, corrected the price point (it was greatly overpriced before) and renamed it to something far more compelling and better targeted.**. [redacted] did not have a graphic designer to hire for his product's new graphics so I advised him on several competent ones to choose from. I did not receive any compensation from anyone on this recommendation and yet I still worked with the designer by email for several weeks in order to get the product's site design and graphics created in the way that my client liked and that best fit the product.The salesletter was delivered on 7/28/2103 and **. [redacted] paid the balance on 7/30/2013. This project included 30 days of email consulting that started from the project was delivered and two additional headlines for split-testing. Besides the product offer, the headline is the number one copy-related portion of any salesletter, so I always include two additional headlines because I have discovered headlines through split-testing that converted as much as 1300% better than the original headline.**. [redacted] needed an affiliate webpage created for affiliates. The page needed to sell the benefits of promoting his product to an affiliate's own email list. Since **. [redacted] did not want to pay anyone to write a new one for him from scratch, I advised him (at no additional cost to him) where to find a successful one that he could model and write his own version of it.In November 2013, **. [redacted] contacted me about the salesletter only converting at 0,75%. Despite receiving his email after the agreed upon 30 day window of email coaching and my website's stated 90 day guarantee, I still advised him on better targeting of paid traffic and offered to create three additional headlines for him to test with. I emailed him those headlines.Because **. [redacted] does not own [redacted] and the salesletter used graphic headlines, I created the additional headlines for each headline set at no additional cost to him. This was in additional to delivering all of the other graphic work I had done for his salesletter that the graphic designer had not done like the graphics for the customer testimonials, money back guarantee, and the order form. This was additional work for me to do at the time and [redacted] was not charged for.On December 19, 2013 **. [redacted] contacted me about seeing no change in conversion rate for the salesletter. Due to the upcoming Christmas holiday, my work schedule at that time, and prior family commitments I informed him that I would not be able to help him until 12/30/2013 at the earliest. Even so, I advised him to pick up a website script called [redacted] in the meantime. This special software (which is not my own product) allows a product owner to make a special one-time offer to anyone who starts to leave their website. I also advised **. [redacted] on how to buy this website script at a deep discount to help keep his expenses minimized. I received no compensation for this recommendation made almost 5 months after I delivered the project. [I have attached this email below)On December 21, 2013, I took the time to write out a detailed two page email detailing how **. [redacted] could make up to 500% return on investment with the existing salesletter using cheap pay-per-click traffic. This is the same exact strategy that several of my clients have used with salesletters that I've written and ones that they have written on their own. [I have attached this email below.]I concluded the December 21, 2013 email with this paragraph:[QUOTE] P.S. I normally provide 3 headlines for each salesletter I write. To date, I’ve provided you with 6 of them. I will write three more for you but after that, If you want additional copy elements to test with, then we will need to discuss a monthly retainer arrangement. [END OF QUOTE]On December 29, 2013 I received an irate email from **. [redacted] that the current conversion rate was unacceptable to him. He also demanded that I provide him with a whole new salesletter.This is a completely unacceptable demand on **. [redacted]'s part, because he is asking me to spend approximately 35-40 hours of working hours on his behalf for free.Please keep in mind this project had been delivered and accepted by [redacted] FIVE MONTHS earlier on 7/28/2013. At the time of our agreement, my website offered a 90 day guarantee to produce a profitable return on investment. It did not promise a specific conversion rate. This was a policy that I had already planned to change to 60 days prior to **. [redacted] becoming a client but waited to enact until 1/1/2014. You can confirm this by looking at my website using the Internet Archive [redacted].Even so, **. [redacted] received more than the promised 30 days of email coaching because I continued to help him through email until 12/29/2013. I also gave him 3 additional headlines (for a total of 6 headlines) to test with beyond what was promised in the original agreement. Even in my email to him on 12/21/2013 where I offered to give him 3 additional headlines (because the headline is the #1 place to improve the conversion rates on an existing salesletter) at no additional cost to him.It was a reasonable statement on my part five months after the project was delivered to offer to deliver additional pieces of copy on an ongoing basis in return for a moderate retainer arrangement This would have allowed **. [redacted] to optimize his product's future conversion rates regardless of what changes in the marketplace may occur. It is not reasonable for **. [redacted] to ignore all of the months of free help I've given him and demand - almost 6 months after the project was delivered - and insist that I redo everything for him for free.At the time that **, [redacted] hired me, my business guarantee was that I would rework a piece within the first 90 days if it was not producing a profitable ROI.Although the conversion rate for the salesletter was not as high as **, [redacted] or I would have liked to seen, it was still making him money. And on 12/21/2013 I gave him by email [see attached email below] a detailed plan on how to make it produce even higher ROI, even though it was almost FIVE MONTHS after the project was delivered.In closing, the reality of marketing is that no one can guarantee how well or not well a marketing piece may perform when it's put in front of a group of potential buyers. It doesn't matter if it's marketing written by a huge Madison Avenue ad agency or a single person businessman like me,I have taken **. [redacted]'s product from not making him any money to producing money and I did it within the agreed upon time frame set in May 2013. I'm sorry that **, [redacted] is not happy with the amount of money the salesletter is making him and that he will not follow the proven advice I havegiven him.Sincerely,

Consumer

Response:

[To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

Review: [redacted]

I am rejecting this response because: