The following is a commentary from our advertising department with regard to [redacted]. While advertising aids in increasing visibility there is no guarantee in outcome. The commentary describes the services we provided and the additional assistance and conversations with the customer that...
recommended changes and/or updates to help with his advertising. We have also attached documents to support our statements of review of the advertising as cited in the commentary: [redacted]’ campaign ran from May 2016 through July 2017. The client received every service promised and for which he paid. He purchased our SEO and SEM services. I’ve attached reports detailing the SEO related impressions and the Adword impressions and clicks he received. He continues to have issues with his listing score because he will not address the issues we’ve pointed out to him repeatedly – he won’t correct bad listings online when we find them for him and he continues to maintain two separate websites for one business which pushes him down in Google search results. Further impeding his results are the facts that he won’t post anything in social media and can’t get reviews from his clients, both things we’ve told him are critical to a positive online reputation for his business. His SEO program received 158,817 featured business listing impressions and 164,058 featured offer impressions on wacotrib.com. His SEM (Google Adwords) program received 10,837 impressions and 508 clicks. We have worked numerous hours with the client trying to improve his results even though his results are far higher than the average Adword campaign. And his refusal to correct critical items reduces any positive impact his marketing may have. One of our representatives met with [redacted] in late July. At that meeting he said he wanted to get higher performance from his Adwords campaign even though his campaign performed better than average. At that time we suspended his campaign at his request and began working with our corporate Adword team to work on ideas that might improve the performance. Our representative met with [redacted] again on August 11. At that meeting [redacted] said he wanted a period of free advertising until he saw improved results. We refused to pay for [redacted]’s new Adword campaign. He never asked for a refund at any time. According to Google, “The average click-through-rate on Adwords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.” [redacted] had an average CTR of 4.68% -- more than double the average result.
The following is a commentary from our advertising department with regard to [redacted]. While advertising aids in increasing visibility there is no guarantee in outcome. The commentary describes the services we provided and the additional assistance and conversations with the customer that...
recommended changes and/or updates to help with his advertising. We have also attached documents to support our statements of review of the advertising as cited in the commentary: [redacted]’ campaign ran from May 2016 through July 2017. The client received every service promised and for which he paid. He purchased our SEO and SEM services. I’ve attached reports detailing the SEO related impressions and the Adword impressions and clicks he received. He continues to have issues with his listing score because he will not address the issues we’ve pointed out to him repeatedly – he won’t correct bad listings online when we find them for him and he continues to maintain two separate websites for one business which pushes him down in Google search results. Further impeding his results are the facts that he won’t post anything in social media and can’t get reviews from his clients, both things we’ve told him are critical to a positive online reputation for his business. His SEO program received 158,817 featured business listing impressions and 164,058 featured offer impressions on wacotrib.com. His SEM (Google Adwords) program received 10,837 impressions and 508 clicks. We have worked numerous hours with the client trying to improve his results even though his results are far higher than the average Adword campaign. And his refusal to correct critical items reduces any positive impact his marketing may have. One of our representatives met with [redacted] in late July. At that meeting he said he wanted to get higher performance from his Adwords campaign even though his campaign performed better than average. At that time we suspended his campaign at his request and began working with our corporate Adword team to work on ideas that might improve the performance. Our representative met with [redacted] again on August 11. At that meeting [redacted] said he wanted a period of free advertising until he saw improved results. We refused to pay for [redacted]’s new Adword campaign. He never asked for a refund at any time. According to Google, “The average click-through-rate on Adwords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.” [redacted] had an average CTR of 4.68% -- more than double the average result.