Birchbox.com

Review: Bait and switch advertising. Unlike Glossy box and Ipsy whose monthly spoilers consistently match product to skin shade and profile and spolier. Birch box all together switches out the product from the well recognized brand they advertise in the spoilers, the deluxe samples to no name brands claiming it matches your customized profile when they could have done the same exact thing with shades from the brands as promised in the spoilers as their competitors do. This company is engaging in one of the clearest textbook examples of bait and switch advertising I have ever seen. Their CEO knows it and for her to sit and play dumb is just really insulting to her customers.Desired Settlement: Refund

Business

Response:

While we do send spoiler emails and display sneak peek videos on our website, we also state in our FAQ and in our videos that the items depicted are only some of the samples that we are sending in the boxes that month. We create sometimes up to 50 different box types each month, and the boxes vary based on a user's Beauty Profile. For this reason, a subscriber doesn't always receive the exact samples depicted in the spoiler materials. This subscriber's box was shipped and marked delivered. Rest assured, we issued a refund for this box despite the fact that it was received.